To be in tune with clients, one has to understand their preferences. Behavioral analysis comes in handy. Valery Babushkin, Head of Data Development Management Department at X5 Retail Group, will deliver a presentation at AI Conference Moscow scheduled for November 22. He will tell how to predict an effect on users via machine learning.

The topic of the presentation: ‘Uplift modeling: nature and mechanisms’.

The speaker will explain how to use forecasting based on machine learning in order to assess an effect on users, lower customer outflow, and determine price elasticity.

Valery Babushkin is a Data Science specialist. Apart from X5 Retail Group, he is Head of Analytics Department at Yandex.Advisor and gives lectures at Higher School of Economics. The expert consults the Swiss-based startup Monetha. Previously, Valery took the floor at the conferences and meetups organized by Yandex.

By Kaggle, Valery Babushkin in listed in top 121 world’s Data Science specialists. The expert focuses on data research and clustering, DWH management, virtual services, machine and deep learning.

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